Since 2000, thepurplebook has been exploring the internet's estimated 100,000 web shops, cataloging only the very best in our series of definitive guides to exceptional online shopping. We never stop searching, and though it sometimes seems as though we've seen it all, each year we manage to find hundreds more sites worthy of inclusion in our books.

Why do we do it? Because search engines rely on complex algorithms, paid advertising and tricky key word placement to come up with endless lists of mostly irrelevant results. We scour every corner of the web, objectively hand-picking web shops that offer superior product selection, shopping convenience and price, and evaluating them for our readers. It may not be a very high tech approach, but if you find a site within the pages of thepurplebook, you may be certain it's being recommended to you by a human being, and for all the right reasons.

Check out our recent and upcoming titles, and feel free to explore thepurplebook.com to find the web's best shopping!